Heydyn Hernandez    Founder

Sales.
Strategy.
Events.

The Room Group connects growth-focused companies with the right people, trains sales teams to build real pipelines, and plans the events that move business forward. Founded by Heydyn Hernandez — 20 years at Hilton, Hard Rock, and Ruth's Chris.

South Florida  ·  Málaga, Spain  ·  Worldwide

Scroll
Business DevelopmentCorporate EventsPipeline CoachingSocial EventsSales TrainingConferencesHospitalityMultifamilyIndustry Networking Business DevelopmentCorporate EventsPipeline CoachingSocial EventsSales TrainingConferencesHospitalityMultifamilyIndustry Networking

About

Your Outsourced
Sales Partner

I connect you with the right people, teach your team to build a real pipeline, and show up in the rooms where your next client is already standing.

My career has taken me through Hilton Worldwide, Hard Rock International and Ruth's Chris Hospitality Group — 20 years of building real relationships across hospitality, corporate services, and multifamily. I know who's in the room and how to make the right introduction. I'm honest about what I do: I open doors and I teach teams how to open their own. Now based in Málaga, Spain — working remotely with clients across the US and internationally.

20+Years in Sales & EventsHospitality, corporate services, and beyond
5Major BrandsHilton, Hard Rock, Ruth's Chris and more
2ContinentsUSA and Spain, with clients worldwide

20 Years. Real Results. Real Rooms.

$3M+
Group & Event Sales
Revenue Generated
200+
Corporate & Social
Events Executed
3
Major Hospitality Brands
Hilton · Hard Rock · Ruth's Chris
20
Years Building
Real Relationships

Numbers reflect career results across all prior roles. Update with client outcomes as engagements are completed.

"

I help businesses grow by putting the right people in the room and giving them something to remember.

Heydyn Hernandez    ✦    Founder

Who I Work With

The Right Fit
Matters

I work best with growth-focused companies in hospitality, services and luxury sectors who need a senior sales and events partner without the overhead of a full-time hire.

Hotels & Resorts

Drive group sales, corporate accounts and event revenue with a seasoned hospitality operator.

Restaurant & Hospitality Groups

Build private dining, event and catering revenue that actually moves the needle.

Corporate Services

Property management, commercial real estate and B2B services that need a structured sales approach.

Event Venues & Private Clubs

Fill your calendar with the right events and clients through proactive outreach.

Luxury & Premium Brands

White-glove client experiences and partnerships that protect and build your brand.

Multifamily & Real Estate

Leasing sales training, resident events, and corporate relocation programs for property management companies and developers.

Sweet Spot

Companies doing $10M–$200M in revenue.
Big enough to have real budgets. Focused enough to move fast.

Get in Touch  →

What I Do

Services

Business Development & Connections

I open doors. Using 20+ years of real relationships across hospitality and multifamily, I connect your business with the right people — and teach you how to build that pipeline yourself.

Sales Training & Pipeline Coaching

I teach you and your team how to prospect with confidence, build a pipeline from scratch, and turn contacts into clients. Practical skills, not theory — built for hospitality and multifamily teams.

Corporate & Social Events

16 years planning and executing corporate events, social gatherings, conferences, and tradeshows from concept to close. I also attend industry events as your brand representative — working the room and turning handshakes into business.

Experience

Where I've Worked

Two decades across hospitality, property restoration and commercial services, building revenue at every stop.

i.

Hilton Worldwide

Sales & Marketing Manager

ii.

Hard Rock International

Sales & Marketing Manager

iii.

Ruth's Chris Hospitality

Sales & Marketing Manager

iv.

BELFOR Property Restoration

Director of Marketing & Sales

v.

CORT

Regional Sales Manager, Florida

How It Works

Simple Process,
Real Results

01

Discovery

We talk through your business, your goals, and who you're trying to reach. I ask the questions that matter and give you an honest read on where your biggest opportunity is.

02

Connect

I make the introductions that move the needle — connecting your business with the right people in my network and mapping out who else you should know.

03

Train

I teach you or your team how to build a real pipeline: who to target, how to reach out, how to follow up, and how to turn a conversation into a client.

04

Grow

You start seeing consistent conversations, warm introductions, and a pipeline that doesn't rely on luck or one-off referrals. That's the goal.

Heydyn Hernandez

Heydyn Hernandez

Founder

Meet the Team

The Person Behind
the Results

Heydyn Hernandez has spent over 20 years building revenue, relationships and results for some of the most recognizable names in hospitality and corporate events.

From the sales floors of Hilton and Hard Rock to corporate boardrooms and industry tradeshows across two continents, she has always worked where relationships meet revenue.

Now based in Málaga, Spain — working remotely with clients across South Florida, the US, and internationally. The time zone changes. The work doesn't.

Business DevelopmentPipeline CoachingConsultingHospitalityMultifamilyMálaga, Spain

Investment

Choose Your Path Forward

Every engagement starts with a conversation. All pricing is transparent — no retainer traps, no hidden fees, no surprises.

Start Here
Strategy Call
Free
20 minutes · no obligation
  • Direct assessment of your biggest growth gap
  • Honest feedback on your current approach
  • 1 clear action you can take immediately
  • No pitch, no pressure
Clarity First
Sales Audit
$2,500
one-time investment
  • 3-hour deep-dive session (virtual or in-person)
  • Full review of your pipeline, messaging & approach
  • Written action plan with priority recommendations
  • 30-day follow-up check-in included
  • Best before a longer engagement
Teams
Team Training
$6,000
flat rate · up to 10 people
  • Full-day group pipeline coaching session
  • Custom workbook for your industry & team
  • Hospitality, multifamily & service teams
  • Role-play & real scenario practice
  • 90-day accountability follow-up

Multi-session packages available

All engagements begin with a free strategy call. Custom retainers available for executive advisory. Based in Málaga, Spain — all services available remotely worldwide.

FAQ

Common Questions

Everything you need to know before reaching out. If something's missing, just ask.

Yes — 100%. I'm based in Málaga, Spain and work with clients across the United States, Latin America, and internationally. Every service is available fully remotely via video call. For Growth Partner clients in South Florida, I'm also available for in-person event attendance when I'm stateside.
My deepest expertise is in hospitality (hotels, restaurant groups, venues, private clubs) and multifamily real estate (property management companies, developers, leasing teams). I also work with corporate services companies, B2B service businesses, and any company where relationships drive revenue. If you're not sure if I'm the right fit, the strategy call will tell us both quickly.
No — and I'll never promise that, because it would be dishonest. What I do guarantee is that you'll have a clear pipeline strategy, warmer relationships with the right people in your industry, and a team that knows how to build and maintain those relationships consistently. I open doors and teach you to open your own. Revenue follows from that.
Three months. Business development takes time — relationships don't close in 30 days. The first month is about strategy and mapping your ideal network. Month two is about activation and introductions. Month three is where you start to see real pipeline movement. I won't take on clients who aren't committed to that timeline, because I'd be doing you a disservice.
Always. A mutual NDA is standard with every engagement — I'll send it before our first real working call. Your client lists, strategy conversations, and business information stay confidential. Full stop.
Book a strategy call — I typically have availability within 3–5 business days. If it's a fit, we can have an agreement signed and your onboarding session scheduled within one week. I keep my client roster intentionally small so I can give every engagement real attention.
A 3-hour virtual session where I review your current pipeline, your outreach approach, your messaging, and how your team is actually spending its time. I'll ask direct questions and give direct answers — not a polished presentation, but a real conversation about what's working, what's not, and exactly what I'd do first if I were in your seat. You leave with a written action plan.

Still have a question?

Send Me a Message

Contact

Let's Get
To Work

Connect

LinkedIn

Fill out the form and I’ll be in touch within 24 hours.

20+ Years Building At

Hilton Hard Rock Ruth's Chris BELFOR CORT

South Florida · Málaga, Spain · Available Worldwide

Free Weekly Dispatch

Join The Room

Every week: one industry connection worth making, one pipeline insight, and one move to grow your business. Written from Málaga, delivered to hospitality and real estate professionals across the US.

No spam. Unsubscribe anytime. Join 500+ professionals already inside.